UNIVERSAL ROOF & CONTRACTING'S WEBSITE REFRESH

Medium: Web/Digital
Industry: Roofing

Project Context:

Universal Roof & Contracting has provided industry-leading roofing services to businesses and homeowners alike across both Jacksonville and Central Florida. Having operated for several decades, however, the time inevitably came wherein their team felt it was time for an entire website refresh in 2019.

Solution:

Once a desired site map was established, I worked page-by-page to determine how best to convey the client’s brand tone and voice — one that is family-oriented and educational overall — through even the most minute details.

I also performed extensive research regarding the company’s available roofing materials so that I may provide accurate and relevant information in the clearest and most credible way possible.

Since then, I have also helped to enhance their traffic and SEO-related efforts by writing two blog posts per month for their website.