MAD MEN MARKETING'S COPYWRITING DEPARTMENT RACK CARD

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Medium: Print Collateral
Industry: Marketing

Project Context:

Following Mad Men Marketing’s rebrand in 2020, the agency needed new print collateral that matched its aesthetic changes. Consequently, one project was to create a series of rack cards detailing the necessity of and the expertise offered by each of the agency’s departments.

Solution:

In writing each rack card, I tried to craft a concept or theme around which I could weave a relatable narrative. For the copywriting department, I decided to go with the imagery of using words and language to place brands squarely “in the spotlight.”

I wanted to entice businesses with the idea that no one could tell their story quite like we could; that no one understands storytelling itself quite like we do. After all, as each brand has a unique target audience with a specific desire, they always have an opportunity to shine a light on all they have to offer.

All they're missing? The help of Mad Men Marketing and its copywriting department.